![]() There are many different ways to utilize YouTube in your marketing efforts. The other benefits are the ability to add summaries, your website and other contact info, or even place affiliate links. You can use this to caption your video and create searchable content for users searching for content like yours. However, the description field is the perfect place to write quality content. Technically, you don’t have much control over YouTube’s official “captions,” which appear on screen as a text transcription of your video. Okay, Technically, They’re YouTube Descriptions ![]() Here are some things to know about writing YouTube captions. When researching how to best use YouTube captions and descriptions, there are a few concepts and techniques that can be helpful from a content marketing perspective. When it comes to writing for YouTube, you have to consider the script you’ll use while recording your video, as well as the text you’ll post with it. ![]() People are naturally curious about the people and companies that produce video content that interests them. Uploading videos and maintaining an active presence on the platform is a good way to increase the amount of attention and traffic that comes to your company or website. YouTube is still one of the most popular and highly ranked websites on the internet.
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